PortfolioAbout
PortfolioAbout
Comb | Beastie Co | Professional Work
I collaborated with Lizzy Skelding, founder and entrepreneur of Beastie Co., to redesign the standard comb for her pet care brand. Beastie addresses the need for natural, health-focused grooming products, and Lizzy’s first priority was designing a stylish, functional shampoo comb that seamlessly aligned with her brand’s aesthetics and values.
The Design Direction
After a couple conversations with Lizzy, we nailed down a design direction that we both felt strongly about. I selected reference images with elegant feeling patterns and textures.
Ideation
Taking the mood board and her branding language as direct inspiration, I sketched some options that I felt were unique to the rest of the market. The only constraint she gave me was to design it with a sine curve so that it could stand up.
Prototyping
After she picked her favorite option, I took the design into CAD. I explored more shapes, other than what she was expecting, printed them to see how comfortable they all were, and gave them all a standing test.
Comfort Evaluation
After an extremely successful round of testing the designs, we picked the option that would be more comfortable to hold when wet and slippery.
CMF Exploration
After nailing the design, I presented a couple of color options that accompanied her color story, branding and marketing content for a cohesive visual experience.